Search Engine Marketing
It is no longer possible or even wise to ignore search engine optimization. Referring to the process of maximizing the traffic to your website by ensuring it ranks highly in the results pages of search engines, SEO is an essential tool for marketing.Google, the world’s most popular search engine, has an algorithm which ranks web pages based on their location, relevance of content and, most importantly, a trust relationship established over time. As such, it is not easy to get to the top of the page ranking. Nor is it a matter of lack. It is a deliberate undertaking that involves strategy, and a commitment to producing quality content regularly. Of course, it helps to know a bit about SEO and how Google’s algorithm works.